THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM.
Simon Sinek is leading a movement to build a world in which the
vast majority of us are inspired by the work we do. Millions have
already seen his video on TED.com about the importance of knowing
why we do what we do. Start with Why takes the concept even
Any person or organization can explain what they do; some
can explain how they are different or better; but very few
can clearly articulate why. WHY is not about money or
profit – those are results. WHY is the thing that inspires
us and inspires those around us.
From Martin Luther King, Jr. to Steve Jobs to the Wright Brothers,
Start with Why shows that the leaders who inspire all think,
act, and communicate in the exact same way – and it’s the complete
opposite of what everyone else does. Drawing on a wide range of
real-life stories, it provides a framework upon which organizations
can be built, movements can be led, and people can be inspired –
and it all starts with WHY.