"The real value of this book is that it makes SOA and Web
services, which are critical and business-transforming,
crystal-clear to the layman, both business and IT leaders. The
book stays focused on the real-world issues facing business and
government institutions today. In an industry full of experts of
many stripes, Ron and Jason are the real thing: savvy,
experienced, and realistic. They have produced a must-read book
—Paul Lipton, Senior Architect, Unicenter Web Services and Application Management Computer Associates
"This is by far the finest publication on SOA of our time. From
cover to back, Service Orient or Be Doomed! strips away
the layers of confusion most IT stakeholders face when confronted
with enterprise architecture, and illustrates pragmatic and
practical paths towards a sustainable and efficient enterprise
architecture. Both the technically savvy and the bean counters
will enjoy this book that speaks to the critical points they need
—Duane A. Nickull Senior Standards Strategist, Adobe Systems, Inc. Chair, OASIS SOA Reference Model Technical Committee Vice chair, United Nations CEFACT (UN/CEFACT)
"If you're looking for a guide that's based on reality, this is
it. These guys know how you can service-orient your enterprise
and have the best chance of success. This book is the best SOA
tool you can buy. I'm recommending it to everyone."
—Dave Linthicum, CEO, BRIDGEWERX
"Jason and Ron are experts on Service-Oriented Architecture (SOA)
and have written the first book that is aimed at helping a
nontechnical businessperson understand why the SOA computing
revolution is critical to business. Rather than provide a nerdy
death via buzzword book, Jason and Ron take a humorous, clever,
and insightful romp through this new technology and how it
impacts business in general."
—Brad Feld, Mobius Venture Capital
Authors Jason Bloomberg and Ronald Schmelzer-senior analysts for highly respected IT advisory and analysis firm ZapThink-say it all in the title of their new book, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. That is, if you fail to service orient your company, you will fail in competing with the organizations that do.
This provocative new book takes service orientation out of its more familiar technological surroundings within service-oriented architecture and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes.
Informal, challenging, and intelligent in style, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to meet your company's business goals and empower your company to go from "stuck" to "competitive."