In this fascinating tour through cultural, global, economic, and
business history, icon of the financial world Robert Menschel
explores the phenomenon of crowd psychology and its effects on
business and culture. Explaining how crowd psychology creates
market bubbles and irrational exuberance, Menschel mines world
history—from the rise of the Nazis in Germany, to the fanatical
love of brands, to the Dutch tulip craze of the seventeenth
century, to America’s 1990s Internet bubble—to reveal how the
behavior of crowds negatively affects the business world.
Championing the causes of individuality and common sense,
Markets, Mobs & Mayhem offers real wisdom for investors
who want to keep their wits when everyone else is losing theirs.