This book summarizes the results of the third year in the Design
Thinking Research Program, a joint venture of Stanford University
in Palo Alto and the Hasso Plattner Institute in Potsdam.
Understanding the evolution of innovation, and how to measure the
performance of the design thinking teams behind innovations, is the
central motivation behind the research work presented in this book.
Addressing these fundamental concerns, all of the contributions in
this volume report on different approaches and research efforts
aimed at obtaining deeper insights into and a better understanding
of how design thinking transpires. In highly creative ways,
different experiments were conceived and undertaken with this goal
in mind, and the results achieved were analyzed and discussed to
shed new light on the focus areas. We hope that our readers enjoy
this discourse on design thinking and its diverse impacts. Besides
looking forward to receiving your critical feedback, we also hope
that when reading these reports you too will get caught up in the
fun our research teams had in carrying out the work they are based
on: understanding innovation and how design thinking fosters it,
which was the motivation for all the research work that is reported
on in this book.