There is an emerging consensus that all is not well with today’s market-centric economic model. Although it has delivered wealth over the last half century and pulled millions out of poverty, it is recession-prone, leaves too many unemployed, creates ecological scarcities and environmental risks, and widens the gap between the rich and the poor. Around $1 trillion a year in perverse subsidies and barriers to entry for alternative products maintain “business-as-usual” while obscuring their associated environmental and societal costs. The result is the broken system of social inequity, environmental degradation, and political manipulation that marks today’s corporations.
We aren’t stuck with this dysfunctional corporate model, but
business needs a new DNA if it is to enact the comprehensive
approach we need. Pavan Sukhdev lays out a sweeping new vision for
tomorrow’s corporation: one that will increase human wellbeing and
social equity, decrease environmental risks and ecological losses,
and still generate profit. Through a combination of internal
changes in corporate governance and external regulations and
policies, Corporation 2020 can become a reality in the next
decade—and it must, argues Sukhdev, if we are to avert catastrophic
social imbalance and ecological harm.
Corporation 2020 presents new approaches to measuring the
true costs of business and the corporation’s obligation to society.
From his insightful look into the history of the corporation to his
thoughtful discussion of the steps needed to craft a better
corporate model, Sukhdev offers a hopeful vision for the role of
business in shaping a more equitable, sustainable future.