The game of business changes constantly. So should your business strategy.
When a business strategy is so new in design, a new word must be
coined to capture its value. Such is the case with co-opetition, a
method that goes beyond the old rules of competition and
cooperation to combine the advantages of both. Co-opetition is a
pioneering, high-profit means of leveraging business
The Harvard Business School's Adam M. Brandenburger and the Yale
School of Management's Barry J. Nalebuff, scholars and consultants,
have developed a five-part business strategy that shows how to do
more than play the game of business. It shows how you can change
the game of business for maximum benefit.
Though often compared to games like chess and poker, business is
different. To win at chess or poker, someone has to lose. In
business, long-term profitability doesn't require others to fail.
And in business, people are free to change the rules, the players,
the boundaries, the game itself. Intel, Nintendo, American Express,
NutraSweet, American Airlines and dozens of other companies have
been using the strategies of co-opetition to change the game of
business to their benefit. By telling stories of these companies,
and formulating strategies based on the science of game theory,
Brandenburger and Nalebuff have created a book that's insightful
and instructive for managers eager to move their companies into a
Co-opetition will revolutionize the way you play the game of