Masters of language can turn unassuming words into phrases that are
convincing, effective, and memorably beautiful. Lincoln and
Churchill had this power: having heard their words once, one can
scarcely imagine the world without them. What are the secrets of
this alchemy? The answer lies in rhetoric, among the most ancient
of academic disciplines. This book contains a lively set of lessons
on the subject, a tutorial on eloquence conducted by virtuoso... more...