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Showing: 1-10 results of 16008

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers... more...

The only style manual to ever appear on a bestseller list now refreshed by one of our most beloved illustrators Every English writer knows Strunk and White's The Elements of Style. The book’s mantra, make every word tell, is still on point. This much-loved classic, now in its fourth edition, will forever be the go-to guide when in need of a hint to make a turn of phrase clearer or a reminder on how to enliven... more...

The Must-Have Guide to Humor Writing Bring on the funny! With Comedy Writing Secrets 3rd Edition, you can discover the secrets of humor writing that will keep your readers rolling in their seats. Learn the basics of joke construction, as well as in-depth comedy-writing techniques that you can apply to a variety of print and online markets. If your aim is to make 'em laugh--and make a career in comedy writing--then look no further.... more...

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design... more...

The contributions in this volume focus on the Bayesian interpretation of natural languages, which is widely used in areas of artificial intelligence, cognitive science, and computational linguistics. This is the first volume to take up topics in Bayesian Natural Language Interpretation and make proposals based on information theory, probability theory, and related fields. The methodologies offered here extend to the target semantic and pragmatic... more...


Discover everything you’ll need to know in order to write well for the IELTS test, whether you are planning to take the Academic or the General Training version. This book will help IELTS test takers learn several essential skills, including: Task Achievement: follow a three-step model to plan, write, and revise your essays Coherence and Cohesion: practice organizing your writing and connecting ideas Lexical Resource: build your... more...

Feature and Narrative Storytelling for Multimedia Journalists is the first text that truly focuses on the multimedia and documentary production techniques required by professional journalists. Video and audio production methods are covered in rich detail, but more importantly, various storytelling techniques are explored in depth. Likewise, author Duy Linh Tu tackles the latest topics in multimedia storytelling, including mobile... more...

A comprehensive introduction to the forms and various philosophical theories of communication, this volume is composed of three sections focusing on the production of culturally relevant communication, the interpretation of communicative messages, and the effects of communication on both speaker and listener. Each section draws on the work of key philosophers—from Foucault to Derrida to Habermas—and presents a detailed critical... more...

by DK
A self-study English grammar guide using innovative visual learning methods to make even the trickiest points easy to understand, for the approximately 1 million adults in the United States learning English as a second language. Suitable for English-language learners of all levels, from beginner to advanced, and even experienced English speakers looking for a reminder of key language points, English for Everyone: English Grammar... more...

Science and technology have starring roles in a wide range of genres--science fiction, fantasy, thriller, mystery, and more. Unfortunately, many depictions of technical subjects in literature, film, and television are pure fiction. A basic understanding of biology, physics, engineering, and medicine will help you create more realistic stories that satisfy discerning readers. This book brings together scientists, physicians,... more...