The art of persuasion as taught by one of the world's most
sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by
making your messages entertaining. Learn the secrets behind "The
Fright Challenge," "The Transformation Mechanism," and other
persuasion tactics used by pitchmen, carneys, and conjurors to
convince people to their way of thinking. Along with coauthor Mark
Levy, Bauer has taken these ethical,... more...