This book features over 60 detailed examples of A/B tests run by 20
companies, including: Adobe, American Express, Comcast, Electronic
Arts, Facebook, Foursquare, Google, IBM, LinkedIn, Marriott, Obama
for America, Saks Fifth Avenue, T-Mobile, and The Washington
In this book, you will learn how to:
Change the standard design process most companies follow to
enhance accountability for generating business and customer
value, while... more...