As human beings, we are fascinated by what makes us tick. We know
that nature gave us certain biological appetites to ensure our
survival, among those the need for water, food, sex, and love, but
meeting these alone is not enough to ensure happiness. Scientists,
and now managers, are realizing that people have a biological need
to experience social rewards like praise, the thrill of innovation,
and the satisfaction of acquiring new skills. To succeed,... more...