The buying, selling, and writing of books is a colossal industry
in which marketing looms large, yet there are very few books
which deal with book marketing (how-to texts excepted) and fewer
still on book consumption. This innovative text not only
rectifies this, but also argues that far from being detached, the
book business in fact epitomises today’s Entertainment Economy
(fast moving, hit driven, intense competition, rapid... more...