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Showing: 1-10 results of 1174

Keith Stewart addresses everything you need to know to successfully grow and market organic vegetables and herbs, covering land, equipment, crop mix, growing techniques, irrigation, soil fertility, pests, greenhouses, harvesting, storage, labor, debt, customer management, sales, accounting, and much more. With this comprehensive guide, you can turn your dream of a thriving farm into a profitable reality.

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline... more...

"Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen." — Seth Godin, author of The Icarus Deception "Perfect book for these uncertain times." — Steve Forbes, Chairman and Editor-in-Chief of Forbes Media What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to... more...

With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three different internationalization patterns that SMEs take and analyzes how these patterns develop over time. Second, she looks at dynamic changes of foreign... more...

Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and most... more...


What's Your Website's ROI? Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based... more...

This book discusses the concepts, types, models, and patterns of crowdfunding to provide a comprehensive portraitof this newly developed market-based financial tool. In addition, it examines a number of economic theories to help readersunderstand the proliferation of crowdfunding, reviews empirical works to find gaps in the literature, and outlines future researchdirections. A unique feature of this book is that it discusses Japan’s... more...

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital... more...

Negativity in the workplace costs businesses billions of dollars and impacts the morale, productivity and health of individuals and teams. "In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, consultant and speaker, shares an enlightening story that demonstrates how you can conquer negativity and inspire others to adopt a positive attitude." Based on one company’s successful No Complaining... more...

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else... more...