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Showing: 1-10 results of 1200

Publishing is the NEW MARKETING.   How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?   Epic Content Marketing.   One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content... more...

Like the knives it produces, Spyderco is an unusual company. A relative newcomer to the world of knifemaking, the small, Golden, Colorado-based business launched in 1976 did things differently from the start - and managed to take the knife world by storm in just a few decades. In this book, discover the history and inner workings of the company whose design innovations have redefined the shape of the modern folding knife and taken high-performance... more...

According to the National Notary Association, there are 4.8 million notaries working in the U.S. Depending upon state regulations, notaries can perform marriages, witness and authenticate the signing of real estate mortgage loan documents and other legal contracts, and take and certify depositions. Notaries can make an average of $10 to $200 per signing, depending on the document type. Each state has individual guidelines that one must follow when... more...

In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every... more...



An eye-opening journey into craft beer–making in America, and what you can find in the quest to brew the perfect pint Sean Lewis was living in Boston when he first set foot inside the Blue Hills Brewery.  He was writing for BeerAdvocate magazine about America's craft brewers, and the then-fledgling Blue Hills was his first assignment.  Lewis was immediately struck by... more...

Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?   You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the... more...

Communicating Effectively For Dummies shows you how to get your point across at work and interact most productively with bosses and coworkers. Applying your knowledge and skill to your job is the easy part; working well with others is often the hard part. This helpful guide lets you maximize your personal interactions, even when resolving conflicts, dealing with customers, or giving difficult presentations.Whether you’re the CEO of a major... more...

Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of “microbrewery” pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United  States and another  1,500 are in the works. Their influence is spreading to Europe’s... more...

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a... more...