Learn all you need to know about how to generate and manage
publicity - from recognising public relations opportunities to
creating and sustaining media coverage. "Effective Public
Relations" not only shows you how to identify and target your
audience but also provides practical techniques for presenting
information whether writing news releases or organising press
conferences and product launches. This title features power tips
that help you to deal... more...
You’ve seen it all before. A malicious online rumor costs a
company millions. A political sideshow derails the national news
cycle and destroys a candidate. Some product or celebrity zooms
from total obscurity to viral sensation. What you don’t know is
that someone is responsible for all this. Usually, someone like
I’m a media manipulator. In a world where blogs control and
distort the news, my job is to control... more...
Raise your profile and get the attention you deserve -- or your
business, your brand, or yourself!
Almost everyone who runs a business recognizes the value of
generating high-profile attention for their company, product, or
service. Unfortunately, the high cost of hiring an outside
marketing or PR firm can put these kinds of efforts out of reach
for many small businesses and individual professionals. In his
new book It's Not Who You... more...
Kets de Vries profiles a range of toxic executives the narcissist,
psychopath, cold fish, obsessive-compulsive, and many more,
offering coaches examples of interventions that have worked and
those that haven't, to help coaches deal with difficult people and
become more effective.
Reputation management techniques that work amidst the unceasing
flow of information
Reputation Strategy and Analytics in a Hyper-Connected
World is a complete guide to corporate communications and
reputation management. Covering a range of scenarios from ideal
to catastrophic, this book provides a clear blueprint for
preparation, execution, and beyond. The discussion focuses on
data-driven, evidence-based strategies for the modern digital... more...
The most updated edition yet of the benchmark guide to marketing
and PR, with the latest social media, marketing, and sales trends,
tools, and real-world examples of success
This is the fifth edition of the pioneering guide to the future
of marketing. The New Rules of Marketing & PR is an
international bestseller with more than 350,000 copies sold in
over twenty-five languages. It offers a step-by-step action plan
for harnessing the... more...
In this book, Ian Taylor examines how a social movement, the
anti-Iraq War movement in the UK, engaged with the media as a
part of their campaigning against the invasion and occupation of
Iraq. Moving beyond content analysis to draw upon interviews with
locally based journalists and activists, Taylor examines how
locally based anti-war groups engaged with their local press, as
well as how those groups were reported on by the local press... more...
How can a company that has never turned a profit have a
multibillion dollar valuation? Why do some start-ups attract
large investments while others do not? Aswath Damodaran, finance
professor and experienced investor, argues that the power of
story drives corporate value, adding substance to numbers and
persuading even cautious investors to take risks. In business,
there are the storytellers who spin compelling narratives and the... more...
The average American is hit with over 1,500 marketing messages
each day. Few, if any, of these messages are noticed! How will
YOUR company stand out from the ever increasing barrage of media
noise and overload? In Mind Capture, you will discover: How to
generate more referral business Secrets to capturing the
attention of the 21st Century customer 27 Ways to keep your
customers coming back again and again How to get FREE publicity
Who should you follow? How many people should you follow? How
often should you tweet?
Most people don’t get Twitter. Longtime internet guru Ted
Prodromou shows you how to become someone who does. Set to prove
that 140 characters or less and a hashtag can dramatically grow
your brand and your business, Prodromou takes you step by step
into the Twitterverse and shows you how to tweet your way to the
top of your industry.