Our website is made possible by displaying online advertisements to our visitors.
Please consider supporting us by disabling your ad blocker.

Download links will be available after you disable the ad blocker and reload the page.
Showing: 1-10 results of 292

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical,... more...

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the... more...

The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! How will YOUR company stand out from the ever increasing barrage of media noise and overload? In Mind Capture, you will discover: How to generate more referral business Secrets to capturing the attention of the 21st Century customer 27 Ways to keep your customers coming back again and again How to get FREE publicity for... more...

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.


Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is... more...

Step through the process of identifying and combining the right measures to gauge, narrate, and guide your organization's progress toward true success. All organizations have a common goal to be successful. All leaders want to make data-informed decisions and use measures to improve processes, communicate progress, and gain support. The problem is that proxy or partial measures don’t measure overall success and can be misleading.... more...

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you... more...

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and... more...

If you're a PowerSeller on eBay, or a real-estate agent showing houses to your client, or a sales rep in any field (as more than two million Americans are), you're not just pushing products. If you're worth your salt, you're a Certifier, staking your reputation on the quality of the goods you represent. Far from killing the middleman, the Internet has generated a thriving new breed. Between 1999 and 2010, just as the Internet was... more...