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Showing: 41-50 results of 59332

The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach... more...

*THE NEW YORK TIMES BESTSELLER* Tony Robbins, arguably the most recognizable life and business strategist and guru, is back with a timely, unique follow-up to his smash New York Times bestseller Money: Master the Game. Market corrections are as constant as seasons are in nature. There have been 30 such corrections in the past 30 years, yet there's never been an action plan for how not only to survive, but thrive through each change in the stock market.... more...

If you want to create products and services that provide real value, you should first identify touchpoints—areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you’ll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the... more...

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that... more...

The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With... more...


Written in plain English and based on successful client engagements, Data Modeling of Financial Derivatives: A Conceptual Approach introduces new and veteran data modelers, financial analysts, and IT professionals to the fascinating world of financial derivatives. Covering futures, forwards, options, swaps, and forward rate agreements, finance and modeling expert Robert Mamayev shows you step-by-step how to structure and describe... more...

This book shows beginning and experienced real estate investors how, and where, to acquire one million dollars in real estate in one year using borrowed money. Author and real estate expert Tyler Hicks starts with the reasons why real estate is the world's best borrowed-money business, then discusses hands-on ways for any investor to: Choose the type of property to invest in Pick one of 49 mortgages that can finance the property Find loans... more...

How do companies sell life insurance in a country where death is a taboo subject? In Marketing Death, Cheris S.C. Chan explores both how and why the life insurance industry has managed to emerge in China, a country with an entrenched cultural stigma against the very topic of death. Drawing on extensive ethnographic fieldwork and engaging with current scholarship, Chan explores the processes and micro-politics by which foreign and domestic companies... more...

Target the Super Stocks that deliver huge returns One of the most successful investing books ever published, Super Stocks showed investors how to use innovative techniques and fundamental analysis for valuing stocks and predicting future profit margins. You'll gain valuable insight into Fisher's original thinkin for valuing stocks and predicting future profit margins. A pioneer in the use of the Price Sales Ratio-a powerful... more...

EXPLORING ECONOMICS, Fifth Edition, was designed specifically to promote economic literacy and help students appreciate how economics affects their everyday lives. This engaging text combines innovative learning tools, a visually appealing design, and captivating content to help students easily absorb information and master key concepts. Packed with examples from current events and pop culture, EXPLORING ECONOMICS succeeds like no other book in... more...