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Showing: 41-50 results of 59129

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout... more...

Many speakers make presentations that are poorly designed, poorly delivered, and poorly received. There are those few, however, that are so masterful they move an audience to see the world differently and inspire them to achieve more than they ever thought possible. The Seven Strategies of Master Presenters will help anyone develop the presentation strategies and skills exemplified by the Master Presenters interviewed in this book, whether for a... more...

An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real... more...

Immersing students in the excitement of intriguing new cases and the latest developments in the field, the Seventh Edition of this successful textbook brings real-world energy to the study of business law-without sacrificing the legal credibility and comprehensive coverage that instructors want in a textbook. Students respond to each chapter's visually engaging, carefully-crafted learning tools, which illustrate how law is applied to real-world... more...

"There are excellent chapters on how to train and develop coaching and mentoring skills and on practical ethics…This is a superb book and an excellent resource for existing mentors and coaches. It will also be a valuable introduction for potential clients – and is likely to encourage them to become coaches and mentors in their own right." The British Journal of Psychiatry "This engaging, comprehensive and practical book explains how to get the... more...


Proven techniques for dealing with workplace issues successfully Do you dread going to work? Dealing with pestering coworkers, unmanageable managers, angry clients can take its toll on your job performance. And in these difficult economic times, no one can afford to lose their jobs. In Surviving the Toxic Workplace, syndicated author and psychotherapist Linnda Durre teaches you how to pinpoint and treat these office maladies with effective... more...

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.   It’s ALL here: SEO, pay-per-click, mobile marketing, social... more...

Elevate your leadership skills There are good leaders, then there are exceptional leaders. The answer to, “What makes a leader exceptional?” is simple: competencies. Competencies are a set of professional and personal skills, knowledge, values, and traits that guide a leader’s performance. This new book focuses on the 16 key competencies that distinguish good leadership and great leadership. Each of the 16 competencies is explored in a chapter... more...

Tens of thousands of readers have become lifelong learners with the help of Ronald Gross's bestselling guidebook. Now, Gross uses the latest developments in technology, at-home learning, and cognitive studies to provide an updated and easy-to-follow program that will take lifetime learners into the next century. In this new edition of Peak Learning, discover: * ten ways computer technology can enliven, speed, and maximize your learning; * how to get... more...

Originally published by Tarcher in 1988, The Now Habit has sold more than 58,000 copies, and is as relevant as ever! Author Neil Fiore offers the first comprehensive strategy to overcome the causes of procrastination and to eliminate its deleterious effects. His techniques will help any busy person get more things done more quickly, without the anxiety and stress brought on by failure to meet the workplace's pressing deadlines. This... more...