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Showing: 41-50 results of 59129

Fundamental frameworks for emotional intelligence and how to apply them every day. According to research by Daniel Goleman, emotional intelligence has proved to be twice as important as other competencies in determining outstanding leadership. It is now one of the crucial criteria in hiring and promotion processes, performance evaluations, and professional development courses. And it's not innate--it's a skill that all of us can... more...

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and... more...

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world.   The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in... more...

A completely revised and updated edition of the blockbuster bestseller from “the personal productivity guru” (Fast Company) Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire... more...

Whether you’re an academic or a practitioner, a sociologist, a manager, or an engineer, one can benefit from learning to think systemically. Problems (and messes) are everywhere and they’re getting more complicated every day. How we think about these problems determines whether or not we’ll be successful in understanding and addressing them. This book presents a novel way to think about problems (and messes)... more...


Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0... more...

The way we work is overdue for change. This expanded and updated edition of the global bestseller sets out the compelling case for a revolution in organizational cultures and working practices, to boost output, cut costs, give employees more freedom over how they work and contribute to a greener economy. Featuring insightful new case studies and updates on fast-moving trends, this book provides a clear framework and step-by-step... more...

For many years, television comedy was an exclusive all boys’ club—until a brilliant comedian named Carol Leifer came along, blazing a trail for funny women everywhere. From Late Night with David Letterman and Saturday Night Live to Seinfeld, The Ellen Show, and Modern Family, Carol has written for and/or performed on some of the best TV comedies of all time.   This hilarious collection of essays charts her extraordinary three-decade journey... more...

Invest Like a Dealmaker outlines an approach to investing that is far removed from what most investors have been conditioned to believe, but which has produced consistent profits for its practitioners decade after decade. While the concepts covered are not well known by the average investor, they are well appreciated by Wall Street insiders and dealmakers—particularly those who think about stocks as whole companies, as things with real assets, and... more...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and... more...