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Showing: 41-50 results of 59332

The papers in this volume integrate results from current research efforts in earthquake engineering with research from the larger risk assessment community. The authors include risk and hazard researchers from the major U.S. hazard and earthquake centers. The volume lays out a road map for future developments in risk modeling and decision support, and positions earthquake engineering research within the family of risk analysis tools and techniques.


SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May... more...

This well-thought-out training regimen begins with an in-depth look at the necessary tools of the trade including your scanner, software and platform; and then moves to practical advice on subjects such as how to find the right stocks to trade, how to define support and resistance levels, and how to best manage your trades in the stress of the moment. An extensive review of proven trading strategies follows, all amply illustrated with real examples... more...

A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow... more...


Modern economies reward activities that extract value rather than create it. This must change to ensure a capitalism that works for us all. Longlisted for the FT & McKinsey Business Book of the Year Award A scathing indictment of our current global financial system, The Value of Everything rigorously scrutinizes the way in which economic value has been accounted and reveals how economic theory has failed to clearly delineate the difference between... more...

NUMBER 1 SUNDAY TIMES BESTSELLER No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict and they make sure you learn the hard way, pushing you... more...

For courses in Management Information Systems (MIS) The authoritative, case-based view into how businesses leverage information systems Kenneth and Jane Laudon’s popular  Management Information Systems: Managing the Digital Firm  continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary businesses leverage information technologies and... more...

Geert Hofstede has completely rewritten, revised and updated Culture′s Consequences for the twenty-first century, he has broadened the book′s cross-disciplinary appeal, expanded the coverage of countries examined from 40 to more than 50, reformulated his arguments and a large amount of new literature has been included. The book is structured around five major dimensions: power distance; uncertainty avoidance; individualism versus collectivism;... more...

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.   Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.  ... more...