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Showing: 31-40 results of 59115

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers... more...

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

This ebook is complete with linked Table of Content making navigation quicker and easier. The Law of Success in Sixteen Lessons includes what Hill describes as the True Philosophy upon which all Personal Success is Built. From Self Confidence to Imagination and all aspects of personality and habits in between Hill spells out the steps to success. Napoleon Hill was an American author who was one of the earliest producers of the modern genre of... more...

Bitcoin and Cryptocurrency Technologies provides a comprehensive introduction to the revolutionary yet often misunderstood new technologies of digital currency. Whether you are a student, software developer, tech entrepreneur, or researcher in computer science, this authoritative and self-contained book tells you everything you need to know about the new global money for the Internet age. How do Bitcoin and its block chain actually... more...

This book presents a new model, the competency framework, for students, innovators, entrepreneurs, managers, and anyone who wants to better understand the dynamic world of innovation and entrepreneurship. Focused on both the individual and strategic organizational level, this book is about people and the competencies each person needs to learn to be successful in creating a more dynamic future. Matthews and Brueggemann’s framework... more...


In India, the practice of jugaad—finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by... more...

How silver influenced two hundred years of world history, and why it matters today This is the story of silver’s transformation from soft money during the nineteenth century to hard asset today, and how manipulations of the white metal by American president Franklin D. Roosevelt during the 1930s and by the richest man in the world, Texas oil baron Nelson Bunker Hunt, during the 1970s altered the course of American and world... more...

A groundbreaking new historical analysis of how global capitalism and advanced democracies mutually support each other It is a widespread view that democracy and the advanced nation-state are in crisis, weakened by globalization and undermined by global capitalism, in turn explaining rising inequality and mounting populism. This book, written by two of the world’s leading political economists, argues this view is wrong: advanced... more...

How the rise of the West was a temporary exception to the predominant world order What accounts for the rise of the state, the creation of the first global system, and the dominance of the West? The conventional answer asserts that superior technology, tactics, and institutions forged by Darwinian military competition gave Europeans a decisive advantage in war over other civilizations from 1500 onward. In contrast, Empires of the... more...

In Coca Yes, Cocaine No Thomas Grisaffi traces the political ascent and transformation of the Movement toward Socialism (MAS) from an agricultural union of coca growers into Bolivia's ruling party. When Evo Morales—leader of the MAS—became Bolivia's president in 2006, coca growers celebrated his election and the possibility of scaling up their form of grassroots democracy to the national level. Drawing on a decade of ethnographic... more...