This book develops the notion that companies can succeed on the
basis of risk management, much as companies compete on efficiency,
costs, labor, location, and other dimensions. The reality of risk
and how it impacts companies is that it is much more definite,
often catastrophic and looks more like a shock. This is striking,
as a difference between firms on risk different than a marginal
difference in operating efficiencies, for example. Competing on... more...