Negotiation is the middle ground between capitulation and
stonewalling, a back-and-forth between two parties trying to reach
agreement. If a price or other term is non-negotiable, there is no
give and take, just "take it or leave it." You may think you are
negotiating, but if the other side isn't playing, you aren't
Regardless of the industry, situation, or product, the two most
common mistakes negotiators make are:
1. they give ground too... more...