The award-winning engineer, Air Force lieutenant colonel, and
author of F.I.R.E offers a road map for designing
winning new products, services, and business models, and shows
how to avoid complexity-related pitfalls in the process. With a
foreword by design guru Don Norman.
Humans make things every day, whether it’s composing an e-mail,
cooking a meal, or constructing the Mars Rover. While
complexity is often necessary in the... more...