Pioneers in the field, Cateora, Gilly, and Graham continue to set
the standard in this 17th edition of International Marketing
with their well-rounded perspective of international markets that
encompass history, geography, language, and religion as well as
economics, which helps students see the cultural and environmental
uniqueness of any nation or region. In addition to coverage of
technology's impact on the international market arena, the 17th... more...