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Showing: 1-10 results of 4524

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here―and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics―each one an expert... more...

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th... more...

The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management. It includes fresh up-to-date discussion questions from all over the world and is enhanced with detailed instructor supplements. The book is a popular, useful choice for managers learning economics. An accompanying website, featuring a wealth of supplementary material, is... more...

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Provides a revealing look inside the workings of the World Bank and the realities of global development under the leadership of the colorful James Wolfensohn, examining the changing role of the World Bank in a new era of globalization and international terrorism. 40,000 first printing.


​​ ​ Progressives need a balanced federal budget more than Conservatives, because they believe that government has an important role to play in modern life. Lack of a long term plan to move toward a sustainable budget crowds out short term Progressive priorities: infrastructure spending, green technology, education and needed governmental interventions in the short term to support and improve our weak economy. The federal budget is... more...

Superfreakonomics—the smash hit follow-up to the remarkable New York Times bestselling phenomenon Freakonomics—is back in a new full-color, fully illustrated and expanded edition. The brainchild of rogue economist Steven D. Levitt and Stephen J. Dubner that once again brilliantly challenges our view of the way the world really works is presented with a new, visual, superfreaky dimension added, enhancing the already provocative... more...

Rules for the Global Economy is a timely examination of the conditions under which international rules of globalization come into existence, enabling world economic and financial systems to function and stabilize. Horst Siebert, a leading figure in international economics, explains that these institutional arrangements, such as the ones that govern banking, emerge when countries fail to solve economic problems on their own and cede part of their... more...

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks how earnings and spending are related to each other. More generally, consumption research investigates how people, social classes or societies... more...

Economic globalisation is a long-term international process in which the roles of the EU, ASEAN, Korea, Japan and China are of increasing importance. Trade dynamics and foreign investment, as well as regional policy cooperation in Europe and Asia, are discussed here along with historical developments. Moreover, the book highlights links between European Community law and WTO regulations. The key challenges posed by China's economic... more...