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Showing: 1-10 results of 5013

The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail... more...

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is... more...

This book introduces readers to the field of conformance checking as a whole and outlines the fundamental relation between modelled and recorded behaviour. Conformance checking interrelates the modelled and recorded behaviour of a given process and provides techniques and methods for comparing and analysing observed instances of a process in the presence of a model, independent of the model’s origin. Its goal is to provide an overview... more...

Retail Beyond Detail is a book that is sure to enlighten the reader of the interesting environment of the retail business in India. The book explains the readiness of the country to make every retail business flourish, provided it is done with an earnest and sincere interest to serve the country’s customers. It motivates those intending to start up retailing and those who are already in the business to do a few things right,... more...

Les Jardins de la Grelinette is a micro-farm located in eastern Quebec, just north of the American border. Growing on just 1.5 acres, owners Jean-Martin and Maude-Helène feed more than two hundred families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods... more...


This book documents the socio-environmental context and early history of Hawaii's attempt to substitute renewable energy sources and energy efficiency measures for oil imports. It identifies areas of policy formulation where clean energy strategies were effective and areas where the state's policy strategy was either inappropriate or constrained by political or institutional factors. Although Hawaii's Clean Energy Initiative is a... more...

Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced. With the help of a prospective... more...

The Data Management Body of Knowledge (DAMA-DMBOK2) presents a comprehensive view of the challenges, complexities, and value of effective data management. Today's organizations recognize that managing data is central to their success. They recognize data has value and they want to leverage that value. As our ability and desire to create and exploit data has increased, so too has the need for reliable data management practices. The second edition of... more...

This book provides an issue-driven introduction to industrial organization. Over the past twenty years, the study of industrial organization―the analysis of imperfectly competitive markets―has grown from a niche area of microeconomics to a key component of economics and of related disciplines such as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. It includes a vast... more...

Pulitzer Prize- and National Book Award-winning author Richard Rhodes reveals the fascinating history behind energy transitions over time—wood to coal to oil to electricity and beyond. People have lived and died, businesses have prospered and failed, and nations have risen to world power and declined, all over energy challenges. Ultimately, the history of these challenges tells the story of humanity itself. Through an unforgettable cast of... more...