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Showing: 1-10 results of 5021

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the... more...

Dr. Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.   In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges... more...

This book explores the fundamental determinants of long term changes in agricultural land use and the associated implications for environmental and food security.  The book is designed around the idea that each chapter focuses on one driver, or underlying determinant, of land use change at global scale. It starts with key factors which have been influential in the past, such as growth population, incomes and agricultural productivity, thereafter... more...

In the bestselling tradition of Moneyball, The Underground Culinary Tour is a high-octane, behind-the-scenes narrative about how the restaurant industry, historically run by gut and intuition, is being transformed by the use of data.   Sixteen years ago, entrepreneur Damian Mogavero brought together an unlikely mix of expertschefs and code writersto create a pioneering software company whose goal was to empower restaurateurs, through the use of... more...

Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools... more...


Is China building a new empire in rural Africa? Over the past decade, China's meteoric rise on the continent has raised a drumbeat of alarm. China has 9 percent of the world's arable land, 6 percent of its water, and over 20 percent of its people. Africa's savannahs and river basins host the planet's largest expanses of underutilized land and water. Few topics are as controversial and emotionally charged as the belief that the Chinese government is... more...

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The biggest issue of economics in a hospital are the resource issues. A resource issue in hospitals creates many problems such as the excessive number of patients, poor service quality, lack of diagnostic tools and equipment, dirty and worn out facilities, long queues at the outpatient clinic, lack of drugs and other medical supplies, low employee morale, and so on. Hospital economics mention three main resource issues in as problems... more...

Learn how to build a data science team within your organization rather than hiring from the outside. Teach your team to ask the right questions to gain actionable insights into your business. Most organizations still focus on objectives and deliverables. Instead, a data science team is exploratory. They use the scientific method to ask interesting questions and run small experiments. Your team needs to see if the... more...

"It would be difficult to overstate the standing of the authors. Many HERU alumni are among the most highly esteemed health economists in the world." - Steve Morgan, University of British Columbia This is a series of essays to mark the 25 anniversary of HERU. Existing and former HERU staff write about their special interests and work records. This book addresses many current policy issues which exist in the Scottish (and English) National Health... more...