A Primer on Partial Least Squares Structural Equation
Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M.
Hult, Christian Ringle, and Marko Sarstedt is a practical guide
that provides concise instructions on how to use partial least
squares structural equation modeling (PLS-SEM), an evolving
statistical technique, to conduct research and obtain solutions.
Featuring the latest research, new examples using the SmartPLS
software, and expanded... more...