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Showing: 1-10 results of 2053

The Business Analyst (BA) plays an important role as liaison between business stakeholders and the technical team (software developers, vendors, etc.), ensuring that business needs are reflected in any software solution. Despite the importance of the job, there is currently no book specifically designed as a comprehensive reference manual for the working BA. The Business Analyst's Handbook solves this problem by providing a useful compendium of tools,... more...

*THE NEW YORK TIMES BESTSELLER* Tony Robbins, arguably the most recognizable life and business strategist and guru, is back with a timely, unique follow-up to his smash New York Times bestseller Money: Master the Game. Market corrections are as constant as seasons are in nature. There have been 30 such corrections in the past 30 years, yet there's never been an action plan for how not only to survive, but thrive through each change in the stock market.... more...

Book by Roberts, Archibald E.

Renowned DAX experts Alberto Ferrari and Marco Russo teach you how to design data models for maximum efficiency and effectiveness.   How can you use Excel and Power BI to gain real insights into your information? As you examine your data, how do you write a formula that provides the numbers you need? The answers to both of these questions lie with the data model. This book introduces the basic techniques for shaping data... more...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to... more...



The primary goal of the book is to present the ideas and research findings of active researchers such as physicists, economists, mathematicians and financial engineers working in the field of “Econophysics,” who have undertaken the task of modeling and analyzing systemic risk, network dynamics and other topics. Of primary interest in these studies is the aspect of systemic risk, which has long been identified as a potential... more...

Introduction to Machine Learning with Applications in Information Security provides a class-tested introduction to a wide variety of machine learning algorithms, reinforced through realistic applications. The book is accessible and doesn’t prove theorems, or otherwise dwell on mathematical theory. The goal is to present topics at an intuitive level, with just enough detail to clarify the underlying concepts. The book covers core... more...

Dramatically increase your ability to sell by learning how to control the mind of your prospect using 30 powerful psychological triggers to motivate, influence and persuade. Discover the one secret very few sales professionals know, yet it doubled response to a simple offer. Discover how to make your prospects feel so guilty that they can't help but buy from you. Discover how to take an impossible situation and turn it around to your advantage through... more...

The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach... more...