In a market place flooded with consumer goods, the modern
consumer has become incredibly savvy. They have developed to a
point where they consider such things as what makes them look
beautiful, what improves their character, and how a product
enhances the value of life. If future product developers do not
strategize the market-in concept, consumers will very likely turn
their backs on those products.
Written by Mitsuo Nagamachi, the... more...