Over the past decade, the concept, and effective execution, of
off-line and online social (and business-related) informal
peer-to-peer communication has become extremely important to
marketers as, increasingly, business-to-consumer (B2C) and
business-to-business (B2B) customers have shown distrust,
disinterest, and disdain for most supplier messages conveyed
through traditional media. The Customer Advocate and the Customer
Saboteur offers a... more...