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Showing: 1-10 results of 359

For growth opportunities, look beyond the borders. According to the U.S. Department of Commerce, more than $1.6 trillion in goods are exported annually to dozens of countries, while nearly $2.4 trillion are imported. That's big business for anyone who can navigate the complicated rules and mitigate the risks surrounding international trade. Filled with step-by-step instructions, cost-effective strategies, and ready-to-use forms, this third edition of... more...

Virtual Reality 101: Everything you need to know (plus a little more)We are gradually getting to a point in technological advancement where the “crazy” and ‘Wow! That’s so cool!” things we read about in sci-fi novels and see in our movies may no longer be “someday” fiction, but may quickly become everyday interactions in our lives. The line between today’s fantasy and tomorrows reality is a constantly moving one. The growth of our... more...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave,... more...

Since the trial of O.J. Simpson, the "profession" of private investigation has risen to a new level of respect among both the legal community and the public at large because the success of O.J.'s " Dream Team" was largely a result of the brilliant work done by defense investigators. Private investigators are often called upon to provide information for cases that are not criminal or when regular law enforcement cannot fit a more in-depth investigation... more...

The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.


This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of... more...

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was... more...

Critical Infrastructure (CI) is fundamental to the functioning of a modern economy, and consequently, maintaining CI security is paramount. However, despite all the security technology available for threats and risks to CI, this crucial area often generates more fear than rational discussion. Apprehension unfortunately prompts many involved in CI policy to default to old-fashioned intuition rather than depend on modern concrete risk... more...

The risk management process supports executive decision-making, allowing managers and owners to perform their fiduciary responsibility of protecting the assets of their enterprises. This crucial process should not be a long, drawn-out affair. To be effective, it must be done quickly and efficiently. Information Security Risk Analysis, Second Edition enables CIOs, CSOs, and MIS managers to understand when, why, and how risk assessments and analyses can... more...

Successful business communication is more than simply speaking your client’s language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural... more...