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Showing: 1-10 results of 377

The introvert is a personality type that draws energy from the outside inward. According to standard personality testing assessments, most people are introverts and no group is more introverted than technical professionals. Introverts are congenitally programmed to recoil from the prospect of public speaking with fear and loathing, yet making presentations to expert and non-expert audiences is an inescapable requirement for career... more...

Storytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in qualitative studies. Far less attention is given however to the more spontaneous and ‘non-staged’ storytelling that occurs in... more...

A new and improved edition of the ultimate resume guide A career coach and syndicated columnist shows how to use her powerful Goldmining technique to create the most effective resume possible. This remarkable technique is a seven-step process that brings out all of the candidate's most marketable skills and accomplishments. This new edition is updated to offer even better career advice from one of the foremost authorities on job search and hiring... more...

Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual... more...

As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. Universal Design: The HUMBLES Method for User-Centred Business offers every type of organization a clear... more...


All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking... more...

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation... more...

Organized according to each step in the preparation process and augmented with examples to clarify the points made, this book pulls together major principles and techniques used by today's effective speakers.

How virtually anyone can be an effective public speaker and give powerful presentations From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their public speaking skills to a bold new level. Writing for sweaty-palmed beginners and seasoned execs alike, Booher delivers powerful, battle-tested strategies and tips guaranteed to transform even the most... more...

Most organizations are laced with communities that cut through and across departments and levels of hierarchy. However they often remain small, invisible and hampered by a lack of explicit support and license. In an increasingly knowledge-based economy, what we know, our thoughts, ideas, creativity, innovation and our willingness to share and collaborate, are critical for creating value for organisations and the individuals who work for... more...