'42 Rules of Cold Calling Executives' is an easy to read book that
gives concise, easy to implement methods to get results with cold
calls. Many sales professionals find that part of their job
difficult and unpleasant yet the 42 Rules gives them ways to
redesign their thinking, approach, practices, and tools, to get the
best possible results. This book contains some of the fundamental
principles Mari Anne Vanella has developed over the course of her... more...