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Showing: 1-10 results of 778

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout... more...

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points.... more...

This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts. These fundamentals include defining your purpose and objective based on what your brand or organization stands for, understanding your consumer/customer, developing a content marketing strategy, applying the social media ecosystem... more...

Andrew Coleman provides an accessible introduction to the fundamentals of mathematical gaming and other major applications in social psychology, decision theory, economics, politics, evolutionary biology, philosophy, operational research and sociology.



Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob... more...

All you need to know on how to make money through Russian social media, in one simple and informative book. Understand how Russian prospective clients think, what they like and how to get them, through Russian social media. See which social media Russians like and use more: Russian social network VK, Russian Odnoklassniki, Facebook, Twitter etc. All relative analytics and statistics at your disposal. Many sales techniques and valuable marketing tips... more...

This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands.

One of the biggest names in the consulting business shows you everything you need to get started--and succeed! Packed with expert advice, helpful tips, and industry secrets to successful self-marketing, this guide--an abridged version of the bestselling How to Succeed as an Independent Consultant--gives you the crucial tools and techniques you need to both survive and thrive in this highly competitive field. From founding your business to writing... more...