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Showing: 1-10 results of 2488

Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of students, who not only face a business world increasingly complicated by ethical issues, globalization, and... more...

The definitive, must-have guide for the forensic accountingprofessional Financial Forensics Body of Knowledge is theunique, innovative, and definitive guide and technical referencework for the financial forensics and/or forensic accountingprofessional, including nearly 300 forensic tools, techniques,methods and methodologies apply to virtually all civil, criminaland dispute matters. Many of the tools have never before beenpublished. It... more...

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of... more...

TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com Corporate Financial Reporting Analysis combines comprehensive coverage and a rigorous approach to modern financial reporting with a readable and accessible style. Merging traditional principles of corporate finance and accepted reporting practices with current models enable the reader to develop essential interpretation and analysis skills, while the emphasis on real-world... more...

The bestselling book on intermediate accounting, Kieso is an excellent reference for practicing accountants and an invaluable resource for anyone entering the field. It integrates FARS/Codification exercises, cases, and simulations into the chapters. This introduces readers to the codification project. They’ll learn how to leverage everyday accounting programs like Excel, GLS, and other computerized accounting software giving them a strong background... more...


Accounting for Derivatives: Advanced Hedging under IFRS is a comprehensive practical guide to hedge accounting. This book is neither written by auditors afraid of providing opinions on strategies for which accounting rules are not clear, nor by accounting professors lacking practical experience. Instead, it is based on day-to-day experience, advising corporate CFOs and treasurers on sophisticated hedging strategies. It covers the most frequent hedging... more...

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies.... more...

Ideal for understanding the accounting information systems and related technologies you'll use in your business career, Hall's ACCOUNTING INFORMATION SYSTEMS, 7th Edition includes an emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. This edition provides complete integrated coverage of Sarbanes-Oxley as it... more...

From start-up to success, you need to Deduct It! Completely updated for 2007. The fastest way for any small business to make more money is to pay less to the IRS. Let Deduct It! show you how to maximize the business deductions you're entitled to -- quickly, easily and legally. Comprehensive -- yet easy to read with many interesting and relevant examples -- the book is organized into practical categories featuring common deductions, including: start-up... more...

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points.... more...