Principles of Marketing Seventh European Edition Philip Kotler,
Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every
marketer is to create more value for customers. The authors of this
new European Edition have aimed to create more value for the reader
by building on a classic marketing text with its well-established
customer-value framework and complimenting it with an emphasis
throughout the book on sustainable marketing, measuring and... more...