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With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and... more...

The 1960s are remembered for radical politics, explorations of sexuality, drug experimentation and rock and roll. All of these elements composed the 60s counterculture. Then things changed. Richard Nixon got elected president, and together with Congress, made the war on drugs a cultural and political crusade replete with lots of cops, guns and constitutional violations. Youthful protesters were murdered by authorities in Berkeley, Kent State and... more...

Cultural Sociology: An Introduction is the first dedicated student textbook to address cultural sociology as a legitimate model for sociological thinking and research. Highly renowned authors present a rich overview of major sociological themes and the various empirical applications of cultural sociology.  A timely introductory overview to this increasingly significant field which provides invaluable summaries of key studies and approaches... more...