Multinationals from Brazil, Russia, India and China, known as the
BRIC countries, are a new and powerful force in global competition
and are challenging the incumbency of much older global companies
from the developed world. Emerging market multinational enterprises
(EMNEs) now account for a quarter of foreign investment in the
world, are a prolific source of innovation and make almost one in
three cross-border acquisitions globally. Despite this,... more...