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The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical,... more...

“Mac King is a god.” —Penn and Teller Tricks with Your Head is the world’s greatest (and only) collection of hilarious, mystifying, and sometimes repulsive magic tricks that you can perform with your very own head. If you’ve only thought of your head as a receptacle for so-called higher learning, or as a structure for keeping your haircut from falling into your body cavity, rejoice! Now you can use that ten-pound meatball between your... more...

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?   For Mark Levy, the answer is freewriting, a technique he’s used for years... more...