The new way to transform a sales culture with clarity,
authenticity, and emotional intelligence.
Too often, the sales process is all about fear.
Customers are afraid that they will be talked into making a
mistake; salespeople dread being unable to close the deal and make
their quotas. No one is happy.
Mahan Khalsa and Randy Illig offer a better way. Salespeople, they
argue, do best when they focus 100 percent on helping clients
succeed. When... more...