A fundamental shift is underway that will change how we conceive of
value. In an era of increasing interconnectedness, individuals, as
opposed to institutions, stand at the center of value creation. To
adapt to this tectonic shift, organizations can no longer
unilaterally devise products and services. They must engage
stakeholders―from customers and employees to suppliers, partners,
and citizens at large―as co-creators.
Co-creation guru Venkat... more...