People don't buy from people they like. No! Your buyer doesn't
care about you or your product or service. It's not your
job to overcome objections, it's your buyer's. Closing isn't a
skill of good salespeople; it's the skill of weak salespeople.
Price isn't the main reason salespeople lose the sale. Gap
Selling shreds traditional and closely held sales beliefs
that have been hurting salespeople for decades.
For years, salespeople... more...