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Fluid Mechanics and Machinery is a textbook designed for students of civil and mechanical engineering. It provides a clear understanding of the behaviour of fluids at both rest and motion, and further conversion into useful work. Using an experimental and demonstrative approach to explain concepts, the initial chapters of the book discuss the fundamental physics of fluids such as statics, kinematics, conservation equations, and boundary layer. The... more...

In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000... more...