In the dynamic field of marketing, new terms, concepts, and
techniques are emerging everyday. Keeping track of them is very
difficult, if not impossible. This dictionary serves as a
comprehensive guide to understanding marketing, its lexicon, and
their usage. Marketing is discussed in all its dimensions, going
beyond just the meaning of words to their etymology, nuances, and
current significance. This invaluable reference tool covers more
than 5,000... more...