Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.
Perception is the foundation of human experience, but few of us
understand why we see what we do, much less how. By revealing the
startling truths about the brain and its perceptions, Beau Lotto
shows that the next big innovation is not a new technology: it is a
new way of seeing.
In his first major book, Lotto draws on over two decades of
pioneering research to explain that our brain didn't evolve to see
the world accurately. It can't! Visually stunning, with
entertaining illustrations and optical illusions throughout, and
with clear and comprehensive explanations of the science behind how
our perceptions operate, Deviate will revolutionize the way
you see yourself, others and the world.
With this new understanding of how the brain functions,
Deviate is not just an illuminating account of the
neuroscience of thought, behavior, and creativity: it is a call to
action, enlisting readers in their own journey of self-discovery.