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Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

A fully illustrated collection of the most thrilling shipwrecks of all time! Experience the mystery and wonder of the bottom of the sea with over sixty accounts of shipwreck catastrophes. Illustrated with detailed maps and shipwreck locations, Disasters at Sea takes readers on a fascinating journey through history and to the ocean floor. Learn all about the historical details and theories of the most infamous shipwrecks—from the... more...

Keep your boat's electrical systems running and reliable “Boatowner’s Illustrated Electrical Handbook is perfect for learning how your boat’s electrical system and much of its equipment works, and it will be an invaluable guide when adding equipment as well. This book needs to be in every boater’s library as a ready reference on how to make effective repairs and modifications that comply with ABYC standards.”—Ed Sherman,... more...

Nothing is new under the sun and classic cars books come and go. But here, instead of a heavy, large, glossy book of classic car images and details destined to stay on a shelf, is something new. This book is designed to be read as a companion, a book that can go in the car or on a 'plane, and which can be read in full, or dipped into anywhere for a classic car fix. Old stories and new details are presented and cover all eras of our cars. Gathered here... more...

The definitive guide from the world's best-known sailboat maintenance expert Don Casey’s Complete Illustrated Sailboat Maintenance Manual combines six core volumes into a single, utterly dependable resource that answers every frequent question, explains every major system, and helps you keep your boat and its components shipshape. More than 2,500 clear and detailed illustrations guide you step by step through every procedure.... more...


Captain Heinrich Paasch was the first to recognize the complexity and variety in marine vocabulary and technical terminology and the inherent need for a cohesive classification of nautical terms. Equipped with over thirty-five years of seafaring experience, including as a sailor, captain, and as a Surveyor to Lloyd's Register, Paasch sets out, chapter by chapter, an exhaustive explanation of all the principal parts of a ship's... more...

Automotive technicians and students need a firm grasp of science and technology in order to fully appreciate and understand how mechanisms and systems of modern vehicles work. Automotive Science and Mathematics presents the necessary principles and applications with all the examples and exercises relating directly to motor vehicle technology and repair, making it easy for automotive students and apprentices to relate the theory back to their working... more...

In the worst peacetime disaster experienced by the Russian Navy, on 12 August 2000 the state-of-the-art nuclear-powered Kursk submarine sank with the loss of 118 officers and crew. The sinking was a humanitarian, environmental, and military catastrophe for Russia, and a powerful political reversal for President Putin But what really happened? Peter Truscott, former Foreign Affairs and Defence spokesperson in the European Parliament and Vice-President... more...

In Stuttgart-Zuffenhausen, August 1939, the 60K10 project, under the supervision of one Professor Ferdinand Porsche, built a car in anticipation of a race, Berlin to Rome, that would never take place. With this model, the idea for a light and aerodynamic car, with a small engine but remarkable performance was born. Nine years later this idea bore fruit and the company released its first automobile, the Porsche 356, which would launch the... more...

Softcover lists railroads in N.A. Illustrated.