In an increasingly crowded market place, there are certain
companies that really stand out from their competitors - companies
like Tesco, PizzaExpress, Amazon.com, Virgin, easyGroup, First
Direct, Harley Davidson, Krispy Kreme and Pret A Manger. Uncommon
Practice - People who deliver a great brand experience, a new book
by Interbrand and Forum, demonstrates, through interviews with key
executives from these and other leading companies, how they... more...