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Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions. By the end of an average day in the early twenty-first century, human beings searching the internet... more...

In 25 concise steps, you will learn the basics of blockchain technology. No mathematical formulas, program code, or computer science jargon are used.No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through pictures, analogies, and metaphors. This book bridges the gap that exists between purely technical books about the blockchain and purely business-focused... more...

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to... more...

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment... more...

This tutorial teaches everything you need to get started with Python programming for the fast-growing field of data analysis. Daniel Chen tightly links each new concept with easy-to-apply, relevant examples from modern data analysis.   Unlike other beginner's books, this guide helps today's newcomers learn both Python and its popular Pandas data science toolset in the context of tasks they'll really want to perform. Following... more...


Summary Big Data teaches you to build big data systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy-to-understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems,... more...

From the Foreword: "Big Data Management and Processing is [a] state-of-the-art book that deals with a wide range of topical themes in the field of Big Data. The book, which probes many issues related to this exciting and rapidly growing field, covers processing, management, analytics, and applications... [It] is a very valuable addition to the literature. It will serve as a source of up-to-date research in this continuously... more...

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media... more...

You know the rudiments of the SQL query language, yet you feel you aren't taking full advantage of SQL's expressive power. You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next level. Let's face it, SQL is a deceptively simple language to learn, and many database developers never go far... more...

This book discusses the advanced databases for the cloud-based application known as NoSQL. It will explore the recent advancements in NoSQL database technology. Chapters on structured, unstructured and hybrid databases will be included to explore bigdata analytics, bigdata storage and processing. The book is likely to cover a wide range of topics such as cloud computing, social computing, bigdata and advanced databases processing... more...