How much do we know about why we buy? What truly influences our
decisions in today's message-cluttered world? An eye-grabbing
advertisement, a catchy slogan, an infectious jingle? Or do our
buying decisions take place below the surface, so deep within our
subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most
influential people of 2009, presents the astonishing findings from