Both eclipsed and influenced by television, American print ads of
the 1970s departed from the bold, graphic forms and subtle messages
that were typical of their sixties counterparts. More literal, more
in-your-face, 70s ads sought to capture the attention of a public
accustomed to blaring, to-the-point TV commercials (even VW ads,
known for their witty, ironic statements and minimalist designs,
lost some of their punch in the 1970s). All was not lost,... more...