Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more... more...


Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the... more...

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use... more...


Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the... more...

Amazing deeds of heroism and horrific acts of terrorism.  Undying love, friendships gone wrong, and inspirational leadership.  Social Psychology: Goals in Interaction introduces the student to the fascinating mysteries of social behavior.  By revealing the motives behind social behavior—why people love, hate, lead, and follow, for example—and bridging the person and the social  situation, KNC actively engages the students’ natural curiosity... more...

Social Psychology: Goals in Interaction explores how social behavior is goal-directed and a result of interactions between the person and the situation.   In addition to an overhauled design in the 4e, Social Psychology: Goals in Interaction has two elements that continue to set it apart from other social psychology textbooks.   A unique integrated approach to social behavior: Rather than providing a laundry list of unconnected facts and... more...

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use... more...